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The name Costa dei Vini reflects the essence of the project as in Italian it means The coast of wines. The entire project was conceived in 2008 by wine enthusiasts from Northern Europe. Being visited Tuscany and particularly its coast as tourists for many times, creators of the website fell in love with this area and decided to launch an online project for promoting the area all along the Tuscan coast as well as local winemakers with their wine. For that they had to learn this land even more systematically, to visit vast number of places producing fine wine, to meet hundreds of people involved into production and sales, and eventually to chose the best ones, or let's say, "indicative" ones to be presented in the project. As a result the creators of website today live on the coast and manage the project "on the spot".